Trades·Preston, VIC·2024
Northside Electrical Group
Job status without ringing every van
Office can see which jobs are waiting on parts without calling the vans

Client
Three licensed sparkies, two apprentices, and Michelle in the office. Domestic and light commercial across the northern suburbs — Reservoir, Thornbury, Coburg, plus the odd fit-out in the CBD.
Engagement
Websi-led ops and site build with Michelle as owner. Weekly check-in with the working director after Friday toolbox. No CRM replacement — they kept the ABN spreadsheet for invoicing.
Duration
8 weeks
A Preston-based electrical group was running quotes in WhatsApp and job photos on personal phones. We put a thin job board under the office manager, a quote PDF clients could actually open, and a site that stopped looking like a Facebook page.
- Trades
- Monday.com
- Quotes
Starting point
Quotes lived in WhatsApp threads with the customer’s brother on copy. Photos of switchboards sat on whoever finished the job. Michelle spent late afternoons ringing vans to ask whether a job was waiting on a Clipsal part or just ‘nearly done’. The website was a Facebook cover and a mobile number.
Challenge
Tradies would not fill a 20-field form on a roof. Previous ‘systems’ had died because nobody updated them after week two. The director wanted visibility, not a lecture about process.
Approach
We shadowed two real jobs — a switchboard upgrade in Reservoir and a shop fit-out in Brunswick — then named four statuses the crew already said out loud: quoted, booked, waiting on parts, invoiced. Monday holds the job; photos go to a job-linked album, not Camera Roll. The website lists suburbs they actually service. Automations are narrow: stage change to Michelle, daily digest, and a hard fail ping if a webhook errors.
How it ran
Discovery through launch — emphasis changes by client; this is how this one actually went.
- 1
Discovery
Rode along on two jobs, photographed the whiteboard, agreed status words in the Friday toolbox.
- 2
Board & permissions
Monday structure, installer vs office views, parts-hold field that actually gets used.
- 3
Quotes & site
PDF template, Webflow service pages, enquiry form into the board — not a second inbox.
- 4
Pilot
Two crews live for a fortnight; shortened labels after they swore at ‘awaiting procurement’.
- 5
Handover
Loom for new starters, named owner for each automation, how to pause alerts over Christmas.
What we shipped
- Job board with four statuses the crew already used
- Photo album per job, not personal camera rolls
- Locked quote PDF template
- Service-area website Michelle can edit
Outcomes
- →Michelle stopped the 4pm ‘where are we?’ ring-around on most jobs
- →Customers receive a PDF quote they can forward to a landlord
- →New enquiry pages name real suburbs instead of ‘Melbourne and surrounds’
Stack
- Monday.com (jobs, parts holds, installer views)
- Quote PDF from a locked template
- Webflow (service-area pages)
- Slack alert when an automation failed
Constraints
- No Xero rebuild in v1 — invoicing stayed on the existing spreadsheet-to-Xero habit
- Apprentices only update status; they cannot edit quote totals
- Peak-season freeze on board changes for six weeks after go-live
What actually worked
Four statuses beat a beautiful pipeline. Saying no to Xero sync until the board was habit saved a month of mapping arguments.
From the room
“I can see which jobs are sitting on parts without ringing three phones. That was the whole brief, really.”
— Michelle Rossi, office manager
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