“How much does a website cost?” is the most common question we get — and the honest answer is “it depends”. But that's not very useful when you're trying to set a budget. Here's a realistic breakdown of what Australian businesses actually pay in 2026, and what moves the number.
The short version
A single, well-built landing page typically starts around $1,500. A credible multi-page marketing site that your team can update usually starts around $4,500. Custom apps, portals, and heavier integrations start higher again because they involve roles, data, and edge cases — not just pages.
Cheaper options exist (DIY builders, $500 template jobs), and so do far more expensive ones (enterprise platforms, large content migrations). The bands above are where most small-to-mid Australian businesses land for work that's fast, findable on Google, and easy to maintain.
What actually drives the price
Three things move a website quote more than anything else: the number of unique page types, how much custom design and copy you need, and whether the site has to talk to other systems (CRM, booking, payments, an app).
A five-page brochure site with reusable sections is quick. The same five pages with bespoke layouts on every page, a blog, a booking flow, and a CRM sync is a different project. Reuse keeps costs down; bespoke-everything pushes them up.
Platform choice matters
Framer and Webflow are excellent when marketing needs to publish and iterate without engineering. A custom React build makes sense when you need auth, complex logic, or tight product integration. Picking the heaviest tool for a simple site is a common way to overspend.
The right question isn't “which platform is best?” but “which platform matches how our team will actually run this site after launch?”.
Don't forget the running costs
Beyond the build, budget for hosting/domain, occasional changes, and someone to keep performance and SEO healthy. Many businesses prefer a small monthly care retainer (often from a few hundred dollars) so fixes and improvements don't need a new quote each time.
The short version
Key takeaways
Landing pages start ~$1,500; multi-page sites ~$4,500; custom apps higher.
Page-type count, bespoke design, and integrations drive the price.
Match the platform to how your team will maintain the site.
Budget for running costs, not just the build.
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